Senior Digital Strategist
Overview:
As a Senior Digital Strategist, you will be responsible for leading digital marketing initiatives and developing comprehensive strategies to enhance online presence, engagement, and revenue generation for our organization. You will collaborate with cross-functional teams to identify opportunities, analyze market trends, and execute data-driven strategies that align with business objectives. The ideal candidate possesses strong analytical skills, strategic thinking, and a deep understanding of digital platforms and consumer behavior.
Responsibilities:
Strategy Development:
Develop and implement digital marketing strategies to achieve business goals, increase brand visibility, and drive conversions.
Campaign Management:
Plan, execute, and optimize digital advertising campaigns across various platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads. Monitor campaign performance, analyze data, and adjust strategies to maximize ROI and achieve campaign objectives. Utilize audience targeting, ad placement strategies, and A/B testing to optimize ad performance and drive conversions.
Social Media Management:
Develop social media strategies to increase brand awareness, engagement, and community growth. Create and curate content for social media platforms, schedule posts, and monitor audience interactions.
Analyze social media metrics and trends to identify opportunities for optimization and improvement. Website and User Experience